Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to AustinThis year at SXSW I got to hang out with the geniuses at the MIT HackMed Health Housethat was hosted in part, by HCB Health, the healthcare advertising agency that has anointed me creative director. It’s being heralded as an immersive experience of “human-centric problem solving.” In essence, it’s about asking the right questions, drilling down to a powerful insight and then building and testing—in real time—prototypes that can help people living with chronic diseases overcome the challenges they face.
This year at SXSW I got to hang out with the geniuses at the MIT HackMed Health Housethat was hosted in part, by HCB Health, the healthcare advertising agency that has anointed me creative director. It’s being heralded as an immersive experience of “human-centric problem solving.” In essence, it’s about asking the right questions, drilling down to a powerful insight and then building and testing—in real time—prototypes that can help people living with chronic diseases overcome the challenges they face.